What are CDNs and should I use them?
CDNs are content delivery networks. They’re primarily used to serve commonly used files in an effort to speed up the web experience. That’s the nutshell. What is really going on? If you and 4000 other sites are all using Google Fonts, and everyone would like their sites to load faster, you can take advantage of […]
Coronavirus have you stuck at home? What can you do?
These are loaded questions. The possibilities are endless and it doesn’t matter if you’re tech savvy or not. Start a business If you have an idea, you can start a business. This is not to say that all businesses are successful, but a business never started will never be successful. There are a few things […]
Facebook marketing – what NOT to do!
Facebook (FB) marketing is definitely some of the easiest marketing you can do, but there is one aspect you should avoid. Boost Post is one of the easiest, quickest ways to advertise with Facebook and they make it so convenient. With that being said it is also one of the easiest ways to waste money […]
What is a Sales Funnel and why you should care?
For most e-commerce sites, the main purpose of a website is to get sales. When we ask the question: “What are some key metrics you are interested in for your website?,” we have heard answers such as hits, page views, unique visitors. These are reasonable metrics, however, they all focus on the same thing — […]
Why Promotional Products?
The first thing to understand is that promotional products are more than just giveaways at a conference. Promotional products span a huge variety of things, but you can really boil it down to anything you can put a logo on. What is being promoted (in most cases) is a brand. The Purpose The reason to […]
Are all of your eggs in one basket?
Putting “all of your eggs in one basket” means focusing your attention/love/money/time/assets or anything else of value on a single thing. While it seems like a good thing to be focused, there is a very higher risk of losing everything. Diversity is what financial planners tell us repeatedly. When you focus your assets across many […]
Is User Experience a new concept?
User experience (UX) is most definitely not a new concept. As long as there have been users, there has been user experience. I would even equate it to customer experience at a store… it’s one way to ensuring the user has a positive experience and continues to come back for more. A positive user experience […]
Mobile-friendly or Responsive Web Site?
So you’ve started looking into creating a new site. Or it’s time to redo an existing site. As you look to the Internet for inspiration and ideas, you see the word ‘responsive’ and perhaps a ‘mobile-friendly’ here or there. What’s the difference between mobile-friendly and responsive websites? First, let’s acknowledge a current baseline. 52.2% [See […]
Should I cater to Google when creating my site?
“Just google it.” When a search engine becomes so mainstream that it’s name becomes a verb, it likely because nearly everyone is using it. And when nearly everyone is using it, as a website, the fight begins to get noticed. To get noticed, you want to be on the first three pages. And to get […]