The first thing to understand is that promotional products are more than just giveaways at a conference. Promotional products span a huge variety of things, but you can really boil it down to anything you can put a logo on. What is being promoted (in most cases) is a brand.
The Purpose
The reason to promote your brand is increase brand awareness. You can do that by wearing a shirt branded with your logo. You can give your service employees caps to wear on-duty or even off-duty. T-shirts for a company event are great for internal branding, but after the event, employees will likely wear the shirts when out and about; brand awareness. Client gifts are a great opportunity to include your brand. Something more extravagant or the reason for the gift is to give thanks, then you should consider putting the client’s logo on the item. That would further convey the item as a gift rather than marketing
What items you should invest in is solely based on your needs at the time. Whatever you do, don’t rush into anything. Do some research or have Cranson Solutions do the research for you.
Scenarios
Scenario 1: Having a booth at a major conference would include basic items like pens, cards, postcards, drawstring bags and the like. It is also good to keep a second tier of special giveaways to those existing clients that you know will be paying you a visit.
Scenario 2: You’re organizing a 5K which everyone knows you’ll need signage, t-shirts, lanyards, and perhaps medals. This is a daunting task and you don’t need to go at it alone.
Scenario 3: You’re a small business owner and you want to make sure your putting your best foot forward. If your business has face-to-face interactions, business cards are a must. Shirts and caps are also a consideration depending on the attire you wear while conducting business.
Scenario 4: You run a huge corporation. Most of your marketing is done through advertisements, but you want to make sure your employees are representing your brand. This can open up a vast world of opportunities. You can handle t-shirts for company events, corporate gifts to give to clients, milestone anniversary gifts for employees to show you appreciate their service. A company store full of shirts, bags, desk items and many, many more.
These are certainly NOT the only scenarios, but it should demonstrate the types of things to think about when coming up with your promotional products strategy. Cranson Solutions can help you build your strategy and take your order.